Playful becomes meaningful

Yellow has become a trademark colour ( just in case you didn’t notice),  it has become a part of my identity ( or it may have been for a while, unconsciously) The same way the project Latitude 34 took over my life on many levels, following an imaginary line around the globe, linking my place … More Playful becomes meaningful

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I had a dream

On a plane to Morocco, I was seated next to someone who described my series as “the most beautiful job in the world because artists dream something, imagine something and then create it visually which makes the rest of us dream and wonder as well”. I never thought of it like that but I guess … More I had a dream

Latitude 34 talk at Tedx Casablanca is now online!

Finally TEDX talk in Casablanca is finally online! Enjoy and be gentle please, it is my first ever talk, I was a little bit nervous. Make sure you watch the others, they were all brilliant, especially Hicham Oudghiri, Mamoun Ghallab and Mahjouba ! Thanks again to all those who supported me, especially Fleur Eve and Andy Coley for his last minute remote … More Latitude 34 talk at Tedx Casablanca is now online!

My other half

I have been very aware lately of my Moroccan heritage, I investigated regularly and thoroughly. I am only half Moroccan. My father is and I was born and raised there until my 13th birthday, but my mother is Austrian and I spent those 13 years a lot closer to her than to my dad. As a … More My other half

Hello Yellow!

Hi there This is the first post – I guess I have to explain the yellow corner.Yellow for those who know me and know Latitude 34 has become a signature colour. How did it start? I have no idea really when yellow became my colour but it took on a whole different scale with this picture and … More Hello Yellow!